In early September, 2016, a young makeup artist and YouTuber, James Charles, shared his ‘flawless ‘ senior high school photos on Twitter. Nearly 100k likes and 40k retweets later, this 17 year-old is going to experience another viral moment with yesterday’s announcement by CoverGirl that he will be their first ever male spokesperson. James will start out as the face of the brand’s latest mascara launch “So Lashy!” and will appear in print, television and digital ads both with Katy Perry and by himself.
