Here is a fun fact about New York Fashion Week: apparently over 100% of the shows have so far incorporated GrimesOblivion track into their mix, at least according to Jamie Lee Curtis Taete of VICE.com (cited among many of his complaints about this season’s shows).  Well we can certainly understand why.  Ironcially set against a typical middle-American football game with half-naked testosterone-over-charged fans, the repetitious synth kind of washes over you and sends you off to some far away place.  Plus her pastel hair and and Olsen-twin quality brings us right into now.

Oblivion by GRIMS
published March 2nd, 2012
label 4AD /Arbutus
directed by Emily Kai Bock